Not all sportsbooks price equally well. Sharp books like Pinnacle move fast and post tight margins; softer books lag the market and regularly leave beatable prices on the board. This index measures that difference with our own data: the closing line value (CLV) our betting engine actually captured at each book, and the average margin (vig) each book builds into its odds. Higher CLV at a book means its prices sat above the sharp closing line more often — the classic signature of a soft book.
Data updated: 22 Jul 2026 · margins over the last 30 days of pre-kickoff odds
| # | Bookmaker | Avg CLVour taken odds vs Pinnacle close | Yield | Margin (match odds) | Margin (totals) | Bets |
|---|---|---|---|---|---|---|
| 1 | Coolbet | +6.24% | +2.1% | 3.92% | 4.45% | 30 |
| 2 | 1xBet | +2.44% | +9.1% | 2.05% | 2.61% | 163 |
| 3 | Everygame | +2.29% | +9.8% | 4.47% | 4.68% | 89 |
| 4 | Pinnaclesharp reference | -0.04% | +9.2% | 3.29% | 3.43% | 112 |
| 5 | Unibet (NL) | — | — | 4.44% | 6.82% | 13 |
| 6 | Unibet (SE) | — | — | 4.44% | 5.43% | 11 |
| 7 | Betsson | — | — | 4.89% | 6.12% | 10 |
| 8 | NordicBet | — | — | 4.92% | 6.18% | 6 |
| 9 | Marathonbet | — | — | 5.05% | — | 10 |
| 10 | Codere (IT) | — | — | 5.17% | 8.91% | 5 |
| 11 | LeoVegas (SE) | — | — | 5.41% | — | 29 |
| 12 | Tipico (DE) | — | — | 5.96% | 7.95% | 6 |
| 13 | Winamax (DE) | — | — | 6.08% | — | 14 |
| 14 | William Hill | — | — | 6.24% | 7.46% | 13 |
| 15 | 888sport | — | — | 6.56% | 5.76% | 6 |
| 16 | Betclic (FR) | — | — | 6.66% | — | 4 |
| 17 | PMU (FR) | — | — | 6.92% | 11.12% | — |
| 18 | Unibet (FR) | — | — | 7.36% | — | 5 |
| 19 | Winamax (FR) | — | — | 8.36% | — | — |
Method: "Avg CLV" compares the odds our value engine actually took at a book against Pinnacle's de-vigged closing line, on moneyline-type markets only (match winner / h2h) — the market family where CLV is a statistically reliable signal. It is shown once a book has at least 30 settled bets in our system. One honest caveat: this sample is conditioned on our own bet selection — we only bet where our engine sees value, so it measures how often a book leaves beatable prices, not its overall pricing quality. "Margin" is model-independent: the average overround built into a book's pre-kickoff odds over the last 30 days (minimum 500 stored price snapshots). Excluded feeds (stale exchanges, US-only books) are not listed. Yield is realized profit over stakes at that book — small samples swing hard, so read it alongside CLV, not instead of it.
Our engine compares every price at these books against Pinnacle's sharp line and flags the beatable ones — every settled pick lands in the public track record, wins and losses alike.
A sharp book (Pinnacle is the canonical example) welcomes winning players, posts low margins and moves its lines quickly on new information — its closing price is the best public estimate of the true probability. A soft book courts recreational players, bakes in higher margins, and is slower to move — which is exactly why beatable prices appear there.
Closing line value is the gap between the odds you took and the sharp market's final pre-kickoff price. Consistently beating the close is the strongest statistical evidence of long-term profitability. If our engine keeps capturing positive CLV at a book, that book systematically posts prices above the sharp close — it's soft. We only report CLV for moneyline-type markets, where it is a reliable signal.
Books shade different markets differently. Margins on main match odds are competitive because that's where price-comparison happens; totals and side markets often carry an extra point or two of vig. Comparing both columns shows where each book actually earns its money.
That's the practical use, yes: books near the top of the table have historically left the most beatable prices for our engine. Remember the flip side — soft books limit winning customers, so longevity matters, and nothing here is a guarantee about any individual bet.